Writing
The Misdirection in a One-Line Joke
The misdirection in a one-line joke turns a plausible setup with one final phrase, helping you spot the hidden…
sections
Writing
Setups, punchlines and the little turns that make a line click.
Our point of view
Every laugh has a little architecture
We enjoy the joke, then look at the choices beneath it: the expectation, the turn and the voice that gives it life.